La Riche  |  SKU: 102582

La Riche Directions 20 Vol Hair Lightening Bleach Kit

Regular price £7.99
Tax included


Prepare your hair for a bold new look with the La Riche Directions Hair Lightening Kit – 20 Vol. Designed to lighten natural hair and create a lighter base for semi-permanent hair colours, this convenient hair bleach kit is ideal for anyone looking to transform their hair with vibrant, creative shades.

Whether you're planning a bright pink, electric blue, vivid purple or a delicate pastel shade, pre-lightening your hair can help achieve a brighter, more vibrant colour result. The Directions Hair Lightening Kit provides the bleaching products needed to begin your hair colour transformation.

Why Choose La Riche Directions Hair Lightening Kits?

  • Effective Hair Lightening: Helps lift natural hair pigment to create a lighter base for colouring.

  • Ideal for Creative Hair Colours: Particularly useful when preparing hair for vibrant and pastel semi-permanent dyes.

  • Choice of Developer Strengths: Available in 20 Vol (6%), 30 Vol (9%) and 40 Vol (12%) to suit different lightening requirements.

  • Convenient Bleaching Kit: A practical option for preparing hair before applying your chosen hair colour.

  • From La Riche Directions: The brand behind the popular Directions range of vibrant semi-permanent hair dyes.

20 Volume (6%) Developer

This kit contains a 20 Volume (6%) peroxide developer, designed for use with the included lightening powder.

The strength of the developer affects the lightening process, with higher volumes generally providing greater lifting potential. The most suitable strength depends on your starting hair colour, hair condition and desired result.

Prepare Your Hair for Vibrant Colour

For many bright and pastel hair colours, a lighter starting base can make a significant difference to the finished result. Pre-lightening helps create a suitable foundation for applying semi-permanent shades, allowing colours to appear brighter and more noticeable.

Pair your lightening kit with your favourite La Riche Directions semi-permanent hair colour to create your own unique look.

What's Included in the Kit?

Each La Riche Directions Hair Lightening Kit contains everything needed for a single lightening application:

  • 1 × 20 Volume (6%) Cream Peroxide – 75ml

  • 1 × Bleach Powder Sachet – 25g

  • 1 × Moisturising Shampoo Sachet – 10ml

  • 1 × Instruction Leaflet

  • 1 × Pair of Medium Plastic Gloves

  • 1 × Mixing Tray

  • 1 × Applicator Brush

  • 1 × Development Cap

The included moisturising shampoo helps care for your hair following the lightening process.

Please note: This is a single-application kit. For particularly thick or longer than shoulder-length hair, more than one kit may be required.


Important Information

Hair bleaching is a chemical process that can cause irritation or damage if used incorrectly. Always read and follow the manufacturer's instructions, carry out the recommended tests before use and observe all safety precautions.

Results will vary depending on your natural hair colour, previous colouring or chemical treatments, hair condition and application method. Higher-volume developers are stronger and carry an increased risk of hair damage and scalp irritation.

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